At $1.2M, everything stopped working.

Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money.

Nicole Downer had to reposition her entire business to break through to $10M. Generalists became specialists. Gut-feel decisions became data-driven. And the hardest part? Helping longtime team members let go of roles that defined them so they could become experts at one thing.

She calls it "ghost org charting" - imagining what the company looks like at $10M, then working backward to reposition today. It forces hard conversations. Especially with people you care about.

This is what repositioning for growth actually costs. Not just new messaging. Your entire operation and your people have to transform alongside the business.

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Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠.

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02:22 Navigating Business Growth

05:23 Specialization vs. Generalization

10:11 Implementing Systems for Scaling

22:43 Avoiding Shiny Object Syndrome

28:16 Supporting Teams and Building Relationships

34:03 Adapting to Market Trends

42:34 Balancing Technology and Human Connection

51:03 Valuing Employees and Long-Term Commitment

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5 episodes to binge on:

1. ⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠ with Alex Smith
2. ⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠ with Cam Varner
3. ⁠⁠Your Business Might Be Unsellable⁠⁠ with Allie Beckmann and Alexandria Seydel
4. Repositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton
5. ⁠⁠The Crisis Management Playbook⁠⁠ with Oliver Aust and Gordon Firemark

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Reach out to guest speaker | Nicole Downer:

Instagram | Facebook | LinkedIn

Follow Beatrice Gutknecht:

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Produced by ⁠⁠⁠⁠⁠⁠Your Podcast Sidekick